Healthcare Analytics

Video Lead Generation Campaign

Public Issue Awareness / Public Service Advertising (PSA)

“I’ve called on the Eddy Communications team to develop videos and design promotion materials from brochures to ads, to booth designs. They’ve had equal success in each arena. Additionally, they understand the complexities of working in a matrixed environment and demonstrate a commitment to client satisfaction that is hard to come by – never closing a project until they are sure everyone is pleased with the final result. Eddy Communications consistently delivers high quality results on a timeline.” ~ Isabelle Cole, Vice President, Marketing, Genpact

Client: Genpact (NYSE: G) Management and Technology Consulting Firm, Headquartered in Hamilton, Bermuda Project

Goals: They wanted to create a low-cost lead generation campaign to let providers in their target growth geographies know about capabilities and their proprietary approach to Healthcare Process Management

EddyComm’s Role: Genpact called on Eddy Communications to create a short practice overview video using mixed media (live action and animation) to be used to develop a campaign to promote their growing healthcare analytics practice, cross reference their additional written collateral resources, and measure target engagement with the firm

Results: The email was sent to hundreds of healthcare providers and yielded a significantly above average open and conversion rate. The video was well received by its target audience and many of the targets followed up with new business inquiries, signing up for Genpact’s healthcare mailing lists, and downloading additional content which enabled the growing practice to prioritize and segment prospects to ensure relevant and timely engagement with each new lead. Further, the video was able to be reused in trade show exhibits and other business development efforts around the globe. The client was so pleased with the project that they immediately engaged Eddy Communications on a series of larger video production, landing page development, editorial, digital and in-person marketing initiatives.

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