3M New Commercial Technology Launch

Business to Business (BtoB) & Business to Consumer (BtoC)

Media Planning, Project Management, Online Advertising, Social Media Management, Landing Page Content Hub, Marketing Analytics

“Thank you and your entire team for the amazing work. Everybody is BLOWN away by the results. You really are the BEST. I thought so, but now you’ve proved it! Wow.” ~ Marketing Specialist, Display Materials & Systems Division 3M

Client: 3M OSD Division – Commercial, Minneapolis, MN

Project Goals: Promote awareness of 3M’s role in the screen color quality of the ASUS NX500, the first commercial laptop to deliver 100 RGB and sRGB Color Spectrum. Generate Demand for the ASUS NX500 laptop.

EddyComm’s Role: Campaign Design and tactic selection: Online Advertising, Social Media, Industry Partnership with ColourLovers.com and Pixlr Express, and landing page /content hub. Eddy Communications project managed the 3M Color Matters campaign, developed and managed the media and post plans, coordinated vendor activities, and tracked and assessed campaign analytics for client reporting.

Results: Amazon.com sold out of the new ASUS NX500 laptop in less than 48 hours and ASUS sold out of the NX500 worldwide in less than two weeks. 3M was thrilled with the results and is now making plans to leverage this campaign as a model to help other clients and partners achieve fast success when they launch new products into the market.

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