Even as consumers increasingly seek brand created content and product transparency across all product types, Business to Consumer (BtoC) buying decisions are still made primarily on emotion.The direct consumer is more responsive to entertainment value, name recognition, brand likability, product packaging, and advertising entertainment value. Because of this, shorter messaging, more entertaining strategies and broader exposure via strategic media plans are critical to BtoC marketing success.
The talented team at Eddy Communications is well-versed in BtoC business success strategies. Whether you are promoting a product or a business, selling digitally or via a brick and mortar store front, our team is prepared to support yours from product launch strategy through lead generation and beyond. Eddy Communications offers our BtoC clients a comprehensive suite of full lifecycle services to support sales success; including but not limited to Market Research and Focus Group Studies.
Market Research & Focus Group Studies
Market Testing & Positioning Strategies
Digital Production & Media Planning
Our Team has helped some of the world’s most successful companies and a number of local businesses improve performance and reach their business goals – let us help you too.