Branding Services

Enhance your image to proactively manage, leverage, and improve your reputation.  Your Brand isn’t your logo, a color scheme or your elevator pitch. It is your reputation – what people talk about when you are not in the room. Do you know what they say? Are they discussing the aspects of your business you’d like them to be focused on? With a meaningful Brand Strategy executed professionally, and managed continuously, you can make every impression count:

  • Increase the credibility of your firm
  • Maximize the impact of all of your sales, marketing and recruiting efforts
  • Rapidly add to the perceived value of your services
  • Grow your bottom line

Eddy Communications helps public and private businesses, non-profits, and government agencies highlight their core capabilities, differentiate from their competitors and establish valuable long term customer preference through branding. Whether you are a new entrepreneur with a vision or a successful business executive who realizes your organization has outgrown its current visual and/or verbal identity, we can help with comprehensive and fully integrated brand design and management support services.

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Learn More About Branding

  • Brand Over Brain – (TED Radio Hour) “Brands help us assign value to almost everything we buy.  In this episode, TED speakers explore the seductive power of brands.”
  • The Basics of Branding – (Entrepreneur Magazine) “An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does ‘branding’ mean?”
  • 12 Principles of Great Brand Design(Forbes Magazine) “Branding is something you should be focusing on even in your startup days. It’s much easier (and more cost effective), to get your brand design right the first time, rather than fix it later.”
  • How to Attract your Ideal Customer (Inc. Magazine) “In order to stand out, you must have an incredible response to the question that is asked at every networking interaction: “What do you do for a living?”
  • A Brand Manager’s Guide to Losing Control(Harvard Business School) “Brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns…These days, consumers are in command.”

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